Informed by the COVID-19 situation and the decision of the Government of Spain to declare the state of alarm and confine the population, Análisis e Investigación has developed a qualitative research device to diagnose in depth the effects of the epidemic in the population. We pursue three fundamental objectives:

• 1. To know the psycho-emotional impact on the population.

• 2. To deepen understanding of population opinion about brands and institutions.

• 3. To diagnose the perception of the future from the current perspective.

We believe that this qualitative approach provides a differential and enriching perspective that will hopefully help deepen understanding of this unexplored social context.