Automotive

In 2009, Análisis e Investigación decide to reinforce its presence in the research within the automotive sector, creating an unit attending and responding to the specific needs of this market:

Automotive

Communication and brand:

  • Pre-test and post-test.
  • Brand and communication tracking.
  • Brand image.
  • Sponsorships.
  • Automotive Shows.

Market strategy:

  • Market and competition analysis.
  • Segmentation and positioning.
  • Trend research.

Product:

  • Static and dynamic clinics.
  • Usability.
  • Pricing research.

Driver:

  • Launch 360º Project.
  • EBS - Early adopters studies.
  • Why not? Non-buyers research.

Quality, satisfaction and loyalty:

  • Customer satisfaction in the areas of Sales and After sales.
  • Design of loyalty programs and monitoring of working environment.

Mystery Shopping

  • Mystery Shopping
  • Pseudo assistance

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