General Analysis: Reputation analysis among the different targets
and drawing up a Reputation Matrix.
Risk Evaluation: spotting and simulating potential risks, as well as designing a Risk Matrix.
Strategy: Top Management Vision. Designing the Master Plan of Reputation Management.
Designing Barometers of Corporate Reputation.
Perception Analysis on Corporate Reputation.
Ethics Auditing.
Tracking Studies:
MERCO
Spanish Monitor of Corporate Reputation
Annual ranking of the Top 100 Companies and the Top 100 Leaders based upon Corporate Reputation. This Monitor also measures Companies and Leaders reputation by industry. See more
IRMA
Trademarks Reputation Index
IRMA is the first Spanish monitor of Trademarks Reputation (conducted by the same research team who develop the MERCO since 2001). The first wave of IRMA, sponsored by Grey&Trace and published by Expansion on 11/06/2003, measured Trademarks Reputation of the financial organizations that operate in Spain. See more
RSC
Corporate Social Responsibility
Annual ranking of the most important Spanish companies according to Ethics and Corporate Reputation. In process.
