Distribution & Retail Research

In our Distribution & Retail area we provide:

• Purchase and Consumer Research.
• Image and Positioning Research for Brand names.
• Pricing Studies.
• Quality Audits on Leaflets Handing out.
• Customer Satisfaction Research (Quality Tracking).
• Mystery Shopping and Service Evaluation.
• Category Management Research.
• Location Studies and Viability Analysis for Retail Outlets.
• Designing and implementing Distribution and Logistics Strategies.

We have developed the AGD (Global Analysis of Distribution Companies), a model that evaluates Image, Supply and Service Quality for a chain of points of sale.