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Areas of Expertise

Spanish Monitor of Corporate Reputation
Trademarks Reputation Index

Internet & New Technologies

We have developed research methodologies to analyze positioning and project viability in the Internet and New Technologies industry.

  • Interactive Tests - Web Testing Groups:

    Qualitative research on Users Experience in order to test and design websites and other interactive media.

    PDF Format
    (783 Kb.)
    (Spanish)

    Valuation of webs by its Visitors.
    Criteria and Evaluation Techniques

    In this article, Miguel Lázaro Pablo describes the methodology of the Interactive Tests and its use to design and evaluate websites.
    (ESIC Market - May/August 2001).

  • New Technologies Research:
  • Market Studies for products and services of mobile communications,
    wireless technologies, etc.

 

If you wish to know more about the research we carry out in the Internet & New Technologies field, please send an e-mail to webmaster@analisiseinvestigacion.com

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