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Image, Brand & Advertising Research
We have designed our own research models for the evaluation and development of Image and Communications:
| AEIC |
Strategic Audit of Image and Communications |
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This process combines both auditing Image and Communications and designing Communications Schemes that are tested and adapted to the different targets. The AEIC is a previous step to designing Strategy and Communications Plans. |
| SIEC |
Integrated System for Communications Evaluation |
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The model provides an ongoing and operational tool for Communications Evaluation which fits the strategic targets and can be adapted to each target. It provides an Ad-Hoc Thorough Tracking. |
| OPIC |
Ongoing Observatory of Corporate Image |
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This is a research methodology based upon the projective analysis of data previously collected from Mass Media. It provides:
- A Mass Media Tracking.
- A basis for evaluating and reassessing objectives.
- A strategic support for decision making.
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